I am Arijit Purkayastha, the Founder and Director of Koyeli Tours and Travels (P) Ltd, a leading B2B inbound tour operator based in Guwahati, Assam. Specializing in Northeast India, I bring over three decades of experience in the tourism industry, expertly crafting tours that offer unforgettable experiences.
Throughout my career, I have actively promoted Northeast India’s tourism attractions by participating in numerous travel fairs and roadshows. My efforts have earned Koyeli Tours and Travels several accolades from the Department of Tourism, Government of Assam. My travel company was awarded Best Tour Operator for outstanding contributions to Assam’s tourism sector in 2016, Best Digitally Operated Tour Operator in 2018, and Most Innovative Inbound Tour Operator in 2019.
I am also a passionate storyteller, contributing monthly to The Assam Tribune, the highest-circulated English daily in Northeastern India. My articles, which highlight Assam’s hidden gems since April 2020, have been recognized and translated into Assamese and compiled on my blog, arijitp.com.
A significant milestone in my career was representing Assam at the prestigious G20 Business Meet (B20) in Kohima, Nagaland, in April 2023. There, I addressed an esteemed audience of ambassadors, international representatives, Indian CEOs, and industry leaders, discussing the role of film tourism in boosting the sector. I emphasized leveraging film and TV productions to showcase tourist destinations, fostering a beneficial relationship between entertainment and tourism.
I extend my expertise as a Resource Person, lecturing on tourism-related topics to tourism Guides, tourism sarothis (chauffeurs) , homestay owners, and tourism entrepreneurs. I have participated in several talk shows at travel shows and on television and have been a speaker in the Ministry of Tourism’s “Dekho Apna Desh” webinars, covering topics like “North East India: Experience the Exclusive Villages,” “Discover North East India,” and “Lesser Known Destinations of Assam.”
Recognized for my dedication to promoting unique destinations, I have been elected as the Chapter Chairman of North East for the Association of Domestic Tour Operators of India (ADTOI), a national body of domestic tour operators. Looking ahead, I am committed to advancing accessible tourism initially in Assam, advocating for infrastructure and itineraries that ensure equal opportunities for individuals with disabilities.